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Sustainable Fashion – What it is and Why it Matters

Sustainable Fashion – What it is and Why it Matters

  • By - vandanaevanna@gmail.com

Let’s face it; pollution is a pressing environmental crisis that’s only snowballing with time. Not many know this, but according to reports, the fashion industry accounts for 20% of global wastewater and 10% of greenhouse gas emissions. This means that the blouse you purchased from a fast-fashion brand and just wore once contributed to serious environmental damage.

Further research highlights that the US is one of the top nations that generates plastic trash. Plastic is used to produce various fast fashion products like bags and jewelry. Our planet is dying slowly with each passing day, and it’s us who can make a conscious decision and active efforts to save it.

Amid this environmental crisis, one term that’s been put in the spotlight and has gained tremendous popularity is “sustainability.” Here’s everything you need to know about sustainable fashion and why it’s so important today:

Why Do We Need To Make the Switch From Fast Fashion To Sustainable Fashion?

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Fashion isn’t just about what you wear or style; it’s a way of life for many. It often acts as a medium of expression and reflects one’s personality. There’s no surprise that’s there’s an increasing demand for fashion across the world. This is why more than 90% of the input is new resources. But, what does this mean? If companies use more than 97% of new manufacturing material, only 3% will be recycled. In a case like this, companies will require natural resources like water and oil in bulk to meet the growing public demands.

Factories also release toxic chemicals into lakes and rivers during manufacturing, which can be deadly for precious aquatic life. Did you know polyester garments release about 500,000 tons of microfibers into the ocean? This is more than 50 billion bottles of plastic. The textile manufacturing industry requires tons of water for production. Lets’ take the Aral Sea, for example; this is dry due to extensive cotton manufacturing in the region.

Can Sustainable Fashion Help?

  1. Sustainable brands help reduce the pressure on natural resources as it encourages people to re-wear their outfits and helps eliminate the accumulating waste issue.
  2. Sustainable brands are also cruelty-free, which means they don’t test on animals, which keeps our wildlife safe.
  3. Sustainable fashion teaches fashion lovers to love and care for their clothes. It focuses on investing in one-of-a-kind pieces, keeping the health of our planet in mind.

If you’re looking for a reliable and sustainable fashion store online, Evanna Fashions House is the place for you. We have a massive range of outfits for women and men. From blazers to activewear, western digital tops for women, long party dresses, and cocktail dresses, you’ll find it all and more. We also offer activewear for men and some unique bags and jewellery. What are you waiting for? Check out our collection, or contact us to place an order.

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